A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. The initial British term concerning a type of government-issued document has proliferated, taking a somewhat new meaning in business.
In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint. The term white paper originated with the British government, and many point to the Churchill White Paper of 1922 as the earliest well-known example under this name. White papers are a ” tool of participatory democracy not unalterable policy commitment. White papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them. In Canada, a white paper is “a policy document, approved by Cabinet, tabled in the House of Commons and made available to the general public. White papers are a way the government can present policy preferences before it introduces legislation. Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact.
By contrast, green papers, which are issued much more frequently, are more open-ended. Also known as consultation documents, green papers may merely propose a strategy to implement in the details of other legislation, or they may set out proposals on which the government wishes to obtain public views and opinion. Since the early 1990s, the term “white paper”, or “whitepaper”, has been applied to documents used as marketing or sales tools in business. These white papers are long-form content designed to promote the products or services from a specific company. As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document.
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